Insights for golf club managers.
Practical guides, industry perspective, and ideas for running a better club, from a team that understands how clubs actually operate.
What AI in golf club management actually means (and what it doesn't)
A skeptical, plain-English look at AI in golf club management: what's genuinely automated today, what's still marketing language, and how to test any vendor's claim.
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Women's golf is having its best decade on record, is your club keeping up?
Women accounted for 52% of net on-course golf growth in the US since 2020. What the data shows, why the UK is behind on this measure, and what clubs can actually do about it.
Junior golf is growing faster than the sport has seen in decades
Junior golf participation is rising sharply across Europe, the US, and the UK. What the data actually shows, and what it means for junior membership structure and coaching capacity.
The uncomfortable truth about golf club SEO
Former WooRank CEO Adam Lynch on what actually helps a golf club rank locally: Google Business Profile, reviews, site speed, and why most agency SEO retainers miss the point.
What the Xplor-Clubessential merger means for clubs choosing software
What actually changes for a club when Xplor buys Clubessential: support structure, roadmap priorities, pricing, and the questions worth asking before you renew.
A day in the life of a golf club General Manager
A narrative account of a golf club general manager's competition day: course walks, staff briefings, member queries, and hours lost reconciling systems that don't talk to each other.
Golf club membership categories: how to structure them properly
A practical framework for golf club membership categories: which ones you actually need, age-banded pricing that stays manageable, and why entitlements matter as much as price.
What WHS actually means for your club management software: a plain-English guide
A plain-English guide to how the World Handicap System is governed, what it actually calculates, and what your club's software should be doing with it.
The real cost of running multiple golf club management systems
A weekly time audit shows what running separate golf club systems actually costs: 689 admin hours a year, plus the reconciliation errors members notice.
What golf club members actually want from a club app in 2026
What members expect from a golf club app in 2026, what actually frustrates them, and what the adoption numbers show about getting it right.