This comparison is written by the founder of Verro. That means you should read it with appropriate scepticism. We have tried to be fair about what IG Golf and ClubV1 do well, because a comparison that misrepresents the competition is not useful to anyone. Where Verro differs, we have said so clearly and specifically. You can draw your own conclusions.
One thing worth knowing before you start
IG Golf (intelligentgolf) and ClubV1 (Club Systems International) are both now owned by the same company: ClearCourse, a UK-based technology group that acquired both businesses in 2022. They continue to operate as separate products with separate teams, but they share a parent company. Whether that matters to you depends on your procurement process, but it is a fact worth having.
Both are well-established. intelligentgolf is trusted by hundreds of clubs across the UK and Ireland. Club Systems has been in the market since 1982 and ClubV1 is used by more than 2,000 clubs. These are not new businesses and they have earned their market positions.
IG Golf (intelligentgolf)
intelligentgolf is the more modern-feeling of the two established options. The platform covers tee sheet booking, competition management, handicapping, membership, EPOS, website management, and communications. The igMember app gives members access to bookings, competition entry, scoring, and news.
For clubs that want a single supplier covering most of their operations, intelligentgolf is a credible choice. The implementation team has a good reputation and the support offering is solid.
Where it works well:
- Comprehensive coverage of the main club management functions in one platform
- Competition management and handicapping are well-developed
- Xero integration for accounting
- Claritee benchmarking tool for clubs that want performance data against comparable sites
- Established support team with strong golf knowledge
Where to look carefully:
- The igMember app charges members £2.99 to access additional features. For a platform positioning itself as the all-in-one option for a club, this is an unusual friction point for members
- The platform has grown through accumulated features over time. Some club managers find the interface reflects that history
- F&B and pro shop capability exists but is worth evaluating carefully against your specific requirements
- As with any established platform, the pace of development is constrained by the size of the existing customer base
ClubV1
ClubV1 is the most widely used online management system in UK golf by number of clubs. Club Systems has been in the market for over 40 years and the depth of that experience shows in how well the core functions work. HowDidiDo, the scoring and results platform used by millions of golfers, is part of the same group.
For clubs that prioritise stability and a large peer community, ClubV1 has an argument. You will not struggle to find another GM who has used it.
Where it works well:
- Very large installed base means the core functions are mature and well-tested
- HowDidiDo integration for competition results and handicapping is well-established
- 365-day telephone and email support
- EPOS capability for bar and retail
- The ClubV1 Admin app allows management from mobile devices
Where to look carefully:
- ClubV1 was first launched in 2013. Its first major redesign came ten years later, in 2023. For a product in a fast-moving technology market, that timeline is worth noting
- Many clubs run ClubV1 alongside BRS Golf for tee bookings, as the two serve different functions. That means two systems rather than one, which is exactly the fragmentation this comparison is about
- The member-facing experience has historically lagged the staff-facing tools in terms of design and usability
- Some club managers find the reporting less flexible than they would like
What both established platforms share
Neither IG Golf nor ClubV1 was built from the ground up as a fully connected, single-database platform. Both have grown by adding modules and integrations over time. That is not a criticism. It is the reality of building software for a market over many years.
The practical effect is that some functions within each platform are more tightly integrated than others. A member booking a tee time, entering a competition, running a bar tab, and buying something in the pro shop may or may not flow into a single reconciled account without manual steps in between, depending on which modules a club has taken and how they are configured.
For clubs that only need tee sheet and competition management, this may not matter at all. For clubs running F&B, retail, and a full membership operation, it is worth testing in a demo rather than assuming.
Verro
Verro is newer. We do not have 2,000 clubs or forty years in the market. What we have is a platform designed from the start around a single, connected member record, and a founding team with direct experience inside the golf industry at the highest level. Adam Lynch's piece on what The Open Championship teaches clubs about digital engagement explains that background in more detail.
Every module in Verro, from tee sheet bookings to competitions, F&B, the pro shop, and finance, shares one member record and one set of accounts. A member who books a tee time, enters the Saturday medal, orders lunch at the halfway house, and buys a sleeve of balls in the pro shop generates one continuous account record with no manual reconciliation. That is not a feature of a specific module. It is how the whole platform is built.
Where Verro is different:
- Built as a connected platform from the start, not grown by adding modules over time
- The member app is included and carries your club's name and branding, not Verro's. There is no additional charge to members for any feature
- Live hole-by-hole scoring from the course, with a real-time leaderboard on every member's phone and a display screen in the clubhouse, no additional hardware required
- Stripe payments integrated natively. Money goes directly into your club's account
- Modern technology stack built for the way people expect software to work in 2026
- A data migration wizard built specifically for moving from IG Golf, ClubV1, and HowDidiDo
Where to be realistic about Verro:
- We are newer. The peer community of Verro clubs is smaller than IG Golf or ClubV1
- If your main requirement is a system with a 40-year track record, that is not us
- We are currently onboarding a focused group of founding clubs. We are selective about who we work with, because early relationships matter
How to make the decision
The right system depends on what your club actually needs. Verro's Who we serve page covers how requirements differ by club type. Here is a framework that most GMs find useful.
Start with your biggest operational pain. If it is competition management specifically, focus your demos there. If it is membership renewal admin, focus there. The system that handles your biggest problem well is more valuable than the one with the longest feature list.
Test the member-facing experience properly. Ask to see the booking flow on a phone, not on a desktop in a sales presentation. Ask to see how a member enters a competition and posts a score. The member experience is now part of how your club is perceived.
Ask about integration specifically. Does a bar tab charge to the same member account as a tee time booking? Do competition results post to WHS automatically, or is there a manual step? What happens when a member's balance is low at the till? Test these flows in the demo, not in a brochure.
Ask about migration. Who handles the data transfer from your current system? What data comes across? Can you preview it before going live? The answer to these questions tells you a great deal about how seriously a vendor takes the transition.
Consider the total cost of running multiple systems. If you end up on ClubV1 plus BRS plus a separate email tool plus a spreadsheet for accounts reconciliation, the cost is not just the software licences. It is the staff time at every seam between systems, every week, all year.
The honest summary
IG Golf is a credible, comprehensive option with a good implementation team. If you are happy with the product and the pricing, it does what it says. For context on how Verro's pricing is structured, see our pricing page.
ClubV1 is the most widely used system in UK golf for a reason. If stability and peer community matter most to your committee, it has a strong case.
Verro is the right choice if you want a platform built around how a connected golf club operation should work in 2026, with a team that has worked inside the industry at the highest level and built the software they wished they had access to.
The best way to make this decision is to see each system running on your club's own data. Any vendor worth considering should be able to show you that. We certainly can.
Adam Lynch is the founder of Verro. He previously served as Assistant Director of Digital Media at The R&A and as CEO of WooRank, a SaaS platform acquired in 2023.
